Set a posting schedule, whether hourly, daily, weekly, or monthly, that you and your team can reach and commit to. As you build an audience, people start looking for you. If you don't meet their expectations, you will lose ground you can stay ahead of last-minute crowds by creating a reserve content bank, permanent topics that you can post at any time. These can help you stick to your schedule.Most major social channels have built-in resources to help you plan posts in advance. Or you can use third-party social media management tools, such as HootSuite, Sprout Social, or Buffer. Remember that social is about interaction. You don't want to sound robotic. You can't just set it and forget it.Be employee email list responsive: Engagement is an essential part of social media marketing. As you create a sequel, you can expect questions and comments. Even if you only post once a week, you need to monitor throughout the day so you can respond quickly. Customers and prospects have their own expectations. Edison Research and The Social Habit report that 45% of consumers expect a response within 60 minutes to their questions and complaints. Although it is a consumer statistic, business people are still people.ConclusionSocial media is “earned” media for a reason. You earn the respect and follow-up of prospects and clients when you are generous with your knowledge and insight. Your ability to stick to a schedule and deliver consistently