How did they do it? In order to consolidate its brand in Chile, Motorola opted for the digital channel, with dynamic messages and a fairly flexible strategy. One of the most notable aspects was the fact that digital marketing served to revalidate its impact on brand metrics, and to keep Motorola among the most sought after options by consumers. Between December 2014 and March 2015, Motorola Chile's YouTube channel grew around 51%. As if that were not enough, it obtained the highest views for a brand in the telecommunications category in that country.
In addition to all this, derived from a study led by the company, they discovered that brand consideration grew 50% and purchase intentions rose 57%. Any digital marketing agency that executive email list considers itself good should make its clients see all the opportunities it has to boost their sales. Therefore, through this article we want to touch on the subject of a powerful tool that few know about, it is Workforce Management. First of all, it is necessary to understand that the management of an organization's workforce is as important as the strategies they put together to motivate sales.
Both require planning, cost correlation, evaluation of the environment to find weaknesses, opportunities, threats and strengths. This is where Workforce Management or Personnel Administration comes into play, because it focuses on finding the balance of available resources human and technical for your workforce; this time the clients are not the protagonists. Although they do have something to do with well-motivated employees, there will be well-served customers and therefore higher sales. workforce management So if you are interested in applying it in your company, you have to think about managing issues such as staffing.