"A lot of people make the mistake of creating email campaigns that appeal to themselves, rather than their target audience," says Penn. "The more you know about your customers, the more you can customize the message, look and feel to better speak to the people you are marketing to." Buy Email Database Enhancing your existing database When you went through the exercise of segmenting your database for the first time, you probably thought about what type of information would be helpful to have to better communicate with your customers and prospects.
Make a list of the most important things (e.g., age, gender, magazines subscriptions, Buy Email Database job function, industry, geo) and incorporate these questions into all of you opt-in forms and order forms. The fields should be the same across Buy Email Database the board. That way, you consistently Buy Email Database collect the relevant information from all new customers and prospects.
If you are able to create drop down menus for these fields to standardize the way information is fed into your database, even better. Once you've incorporated everything into your Buy Email Database opt-in and purchase forms, you might want to send out a survey to your existing database to gather this missing information.