The best way to monetize and take advantage of this material is through a Landing Page , since this instrument allows you to catch those who are not yet at the right time in the purchase process, especially in complex sales B2B or B2C businesses. .
By having their contact information, you can continue Clipping Path Service to offer quality content (eBooks, Whitepapers, Webinars, etc.) and educate this Lead so that they continue to advance in the process until they become a client.
In addition to this possibility of nurturing Leads , in this post we present 3 more reasons why your company should deliver its content through a Landing Page:
1. You can know who is downloading the material
It is preferable to have the contact information of 100 people who filled out the form, knowing that they were really interested in your topic, that 300 downloaded your material and not having the slightest idea who made them.
By knowing what type of person is downloading your content, you gradually build an understanding of what type of person the company is attracting with its Digital Marketing efforts . It is common to use this information to calibrate actions, such as making more or less technical posts, investing more in a certain channel and less in another, etc.